Agribusiness: Growing Money on Trees I – JP008
Throughout this series we will share ideas, experiences of mine and that of our guests about using our BlackThumbs to make green!
We want to hear from other Black Farmers about how you grow, how you grew, and how you grew green! Email us firstname.lastname@example.org to share your story!
- Works Referenced:
- Encouraging Achievement on the Farm with Vernon Peterson
- Celebrating Farmers Markets
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Peace. My name is Mason Olonade and this is Jìgìjìgì Africulture podcast. Here we believe building a healthy soil builds a healthy soul. And we share strategies for how to do both. We now ask two questions. How do you grow while you grow kale, collards, tomatoes and melons? And why do you think the healthiest soils are black?
Today’s episode is a start to one of our concentric serialized topics, agribusiness, growing money on trees. Throughout this series, we will share ideas experiences of mine and that have our guests about using our black thumbs to make green for us.
Our first thought on agribusiness for the small farmer at least consists of raising crops, raising a tent and raising your voice at the farm. market, perhaps direct sales in the farm in the form of a sign on the edge of the back road that leads into a scenic highway. When I was younger, my fully suburban mind couldn’t fathom purchasing food from the side of the road. Then, of course, I didn’t really understand where food came from. Today I have a better idea. Yesterday or yesterday, I listened to a podcast with Vernon Peterson, a longtime organic farmer of stone fruit, peaches, plums, and apricots. And he is also on the board of the agricultural bank Farm Credit. He said to the effect of quote,
“the greatest transfer of farmland in the history of the United States is happening right now. Half of all farmland will change hands in the next six to seven years.” This is as of summer 2019. So then, today, I’m not surprised that when I do not see that sign that side of the road sign. Part of the reason this transfer is occurring is because of the lack of green that grows into the wallets of the farmers. let’s address in this series, some ideas from making more and maybe even more important, better money from our hard work. I attended a marketing strategies workshop for farmers earlier this year. And one of the more One of the interesting things I heard, were small word that the small farmers in attendance were done with farmers markets. This is because frankly, it is a losing position until you have the customer basis to make it financially and timewise valuable at least. However, now we black folk are in a peculiar position where we want to feed our people, our produce at a price That we can all afford. In my understanding, gaming, the money that is valuable to us comes with value adding rather than selling the raw product, it may be, it may not be the wisest use of our time to compete with the larger tomato farmers. However, that is not to say that the farmers market is a waste of time, or that’s or that it is something that you shouldn’t do. The farmers market is a unique place for opportunity. The interim director of the farmers market coalition said that quote, customers that go to farmers markets are unique because they are ready to try something new.
Of course, we will revisit farmers markets and future Jigijigi episodes and future agribusiness episodes. We presented this idea because we think uniqueness is to be celebrated and individual sperm and an individual egg made you our individual listener and individual grain of pollen and an individual ovum, maybe your individual meal. What can you individually farm to table? Your practices? Your soil, your varieties, your location? Maybe you maybe it’s you and the connection you can market to your customer. Why do they want your tomato? What’s the story? Your crops tell?
Tell it well, and it’ll sell.
What’s the story of your farm? Let us know what the common and a five star review wherever you stream Jigijigi we will say then, as we say, Now, Asante Sana. Medase Pa Modupe O.
Thank you for listening to Jigijigi.